Patrick Rasoanaivo
Graphic Designer, Book Designer & Brand Strategist in Trinidad & Tobago

Hello! bonjour!

I’m Patrick Rasoanaivo, an award-winning graphic designer, book designer and marketing consultant based in Trinidad & Tobago. For over a decade I’ve worked with organisations across the Caribbean and internationally, specialising in brand identity, book and editorial design, web design, and digital marketing.

Book design is at the heart of my editorial practice. From biographies and cultural publications to festival catalogues and reports, I design books that are as considered on the shelf as they are on the page, handling everything from cover design and typography to layout and print production.

Over the years I’ve led creative direction for some of the region’s most respected institutions: Green Screen The Environmental Film Festival, the trinidad+tobago film festival, Caribbean Film Festival, Africa Film Trinidad & Tobago, and TEDxPortofSpain. Beyond the cultural sector, I work with restaurants, tourism brands, publishers, and NGOs across Trinidad & Tobago and the wider Caribbean, delivering brand identities, books, websites, print collateral, and integrated digital campaigns.

I’m also the founder of CULTUREGO and HOTSUN CCA, both celebrating the richness of Caribbean art and culture.

Recognition · 2023 CAF ADDY Awards

Gold ADDY, Book Design
Overall Best in Show

The editorial design of King of Soca; the biography of Machel Montano by Elizabeth “Lady” Montano, designed in collaboration with Trinidad & Tobago design studio Praktis won the highest honour at the 2023 Caribbean Advertising Federation ADDY Awards: Overall Best in Show across all categories, alongside Gold for Book Design and Silver for Publication Cover Design.