Brief description of your company *

What do you do, who do you serve, where do you operate?

What products or services do you offer?

Who are your main competitors?

What makes your business different?

Think about certifications, processes, values, or experience

Primary purpose of the new website *

Select up to 2 that best describe what you want your website to achieve.

Select up to 2

Most important action for visitors to take

This is called a "Call to Action" — the one thing you most want someone to do after visiting your site. Think of it as the goal of every page.

Who is your ideal customer? *

Describe who they are, what they need, and why they choose you

Key messages for your audience

Are there multiple audience segments?

What do you like about your current website?

What do you dislike?

Why are you looking to redesign or create a new site?

Do you have existing brand guidelines?

Brand guidelines are a document that defines your logo, colours, fonts, and tone of voice — the rules that keep your brand looking consistent everywhere. If you have a logo file, that counts too.

Competitor or industry websites you admire

Share up to 3 with a brief note on why you like them

Preferred style / aesthetic

Do you have professional photos or videos ready?

Would you like photographer/videographer recommendations?

What pages do you need? *

e.g. Home, About, Services, Portfolio, Blog, Contact

Content status

What features do you need?

e.g. contact forms, portfolio gallery, blog, e-commerce, search

Do you need any integrations?

Integrations connect your website to other tools you already use. For example: a CRM stores your customer contacts (like HubSpot or Zoho), Mailchimp sends email newsletters, and a payment gateway like PayPal or Stripe lets you accept online payments.

Do you need a CMS (content management system)?

A CMS is a tool that lets you update your website yourself — like editing text, swapping images, or adding a new blog post — without needing a developer every time. WordPress is a well-known example.

Do you require multilingual support?

Multilingual support means your website will be available in more than one language — useful if you serve clients across different countries or regions.

Domain & hosting status

Your domain is your website address (e.g. mycompany.com). Hosting is the service that stores your website files on a server so people can visit it online — think of it as renting space on the internet. Both are needed for a live website.

Any specific performance requirements?

Performance refers to how fast and smoothly your website loads and works. A slow website loses visitors — research shows most people leave if a page takes more than 3 seconds to load. If speed, mobile experience, or interactive features matter to you, let us know here.

Security requirements

Website security protects your visitors and your business. An SSL certificate (the padlock icon in your browser) encrypts data so it's safe to send — it's standard on all modern websites. If you collect personal information, process payments, or operate in regulated industries, you may have additional requirements.

Metrics you want to track

Metrics are numbers that tell you how your website is performing. Common ones include: how many people visit (traffic), how many take action (conversions), how many leave without clicking anything (bounce rate), and where visitors come from (traffic sources). Tools like Google Analytics track all of this for free.

Do you have a specific launch date in mind?

Any external deadlines or events driving the timeline?

e.g. product launch, conference, end of financial year

Who will update the website after launch?

How comfortable is your team with managing website content?

Managing content means logging into your website's admin area to update text, add images, or publish new pages — no coding needed. This helps us decide how much hand-holding and training to build into the project.

Interested in a monthly maintenance & support package?

A maintenance package means we take care of your website after it launches — things like keeping software up to date, fixing any bugs, making small content changes, and monitoring that everything is running smoothly. It's like a service plan for your car, but for your website.

Specific user flows or actions to prioritise?

A "user flow" is the journey a visitor takes through your website — for example, landing on your homepage, browsing your services, then filling out your contact form. Knowing your ideal journey helps us design the site to guide people naturally toward your goal.

Do you need WCAG accessibility compliance?

WCAG (Web Content Accessibility Guidelines) are international standards that make websites usable by people with disabilities — including those who are visually impaired, hard of hearing, or use assistive devices. Some industries and government contracts require this. If you're not sure, it's generally good practice.

Who else is involved in decision-making?

Preferred update frequency

Preferred communication method

Anything else we should know?